Richard Staub Marketing Services | 2017 July

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From the monthly archives: "July 2017"

Put Your Client’s Perspective First

By Richard Staub On July 24, 2017 · Add Comment

Your website is where you offer your architecture firm’s credentials and demonstrate why you’re worth a client’s consideration. We’ll take it as a given that you have the relevant experience, understanding, staff and approach. So it’s just a question of making clients intrigued about your firm and wanting to know just how able you are to realize their project vision. But that’s assuming potential clients – such as educators, retailers, developers, heads of facilities, etc. – are your target audience. My sense is that architects often have another audience mind – fellow architects. For example, what client’s primary concerns would [...]

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