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Marketing Magic

By Richard Staub On January 17, 2019 · Add Comment

Early in my consulting practice, a client asked me for the secrets of marketing, the hidden, special tricks of the trade that I rarely disclose – but would share with him. Another client was convinced that the secret to getting work was having a project published in the Wall Street Journal and that getting publicity was the way to win clients. And more personally, when I was a marketing novice, I would go to marketing seminars thinking I’d find out the secret sauce, as it were, of marketing. No such luck. It was always information I’d heard before, but hadn’t [...]

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