Richard Staub Marketing Services | 2014 October

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From the monthly archives: "October 2014"

Your Empathy Muscle

By Richard Staub On October 21, 2014 · 2 Comments

Just how well are you getting to know prospective clients? Consider the example of the “D. School” at Stanford University, or what is formally is known as the Hasso Plattner Institute of Design. According to an article in the NY Times, “At the heart of the school’s courses is developing what David Kelley, one of the school’s founders, calls an empathy muscle…students are taught to forgo computer screens and spreadsheets and focus on people” …and their real world problems. Which in turn suggests the question: what is the shape of your “empathy muscle?” How well are you getting to know [...]

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