I will help you explore the qualities that best represent your firm and develop a profile that sets it apart. Our discussions will include the following:
- Outline the values which drive your practice
- List the adjectives and attitudes that most accurately describe your business
- Understand what differentiates your firm from the competition
- Outline the key messages you want to convey about your firm
- Describe the clients you want to win—and what they want to know about the firms they like to work with.
- And finally, explore how to best convey the firm’s brand in its graphic identity, communication, behaviors and operations.