The first step to winning clients is asserting a strong, clear identity for your firm. Having an authentic presence will help clients connect—and differentiate your firm from the competition.


I will help you explore the qualities that best represent your firm and develop a profile that sets it apart. Our discussions will include the following:

  • Outline the values which drive your practice
  • List the adjectives and attitudes that most accurately describe your business
  • Understand what differentiates your firm from the competition
  • Outline the key messages you want to convey about your firm
  • Describe the clients you want to win—and what they want to know about the firms they like to work with.
  • And finally, explore how to best convey the firm’s brand in its graphic identity, communication, behaviors and operations.