Many architects feel they can design anything. And in theory, with research and the right help, that’s true. But many US clients are reluctant to trust that premise. They look for designers with a track record in their building type. After all, who wants a designer to learn – and potentially make mistakes – on their dime?
But sometimes clients don’t have such stringent criteria. So how does a designer get them to take a chance?
It’s done in part by offering a sense of possibility of what she or he can design. By demonstrating how they’ve successfully solved challenges similar to the client’s whether it is creating a sense of community or building in flexibility.
By talking about innovations that have added value, showing exciting results, and demonstrating their understanding of the client’s world, firms new to a building type can give clients the confidence that they can make their project work.