I often think about how architects can engage potential clients. How willing are designers to fully enter the world of their clients and their aspirations and needs. And have they created a world of possibilities and solutions that will intrigue the client?

Which brings me to Cindy Holland, VP for original content at Netflix, and how she selects what original shows to produce.

In a recent NY Times video interview, she said that what attracts her is a great idea, coming from someone who’s passionate about their story and can create a world that people want to spend time in.

I’m wondering if you do the same in your website, your marketing materials and most importantly, when you meet with potential clients? Do you create an engaging story about your firm and realizing your clients’ visions? Do you let your passion show for design and what inspires you? Remember that potential clients make the emotional connection first.

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